Becoming The World's Leading Fish Oil Producer
The Lýsi Story
The story of Lýsi is one of vision and innovation. It began when brothers Tryggvi and Thordur Olafsson first founded Lýsi and started producing fish oil on the shores of Iceland in 1938. Lýsi was then, as it is now, a pioneer of fish oil production.
Now a third generation family business, the pioneering Lýsi spirit was taken to another level when Katrin Petursdottir became Managing Director in 1999. The granddaughter of one of the founding brothers, Tryggvi Olafsson, Katrin has built upon the market-leading know-how of Lýsi through key business and research relationships.
After 80+ years of elite quality, we are very excited to officially launch our internationally adored brand in the United States!
World Leader in Marine Lipids
Since 1938, Lýsi has been a pioneer in the fish oil industry. We now hold an 11% market share of global fish oil production, and refine more Cod Liver Oil than any other company worldwide. Our premium Omega-3 products span 70+ countries on all 7 continents, and have provided an effective way for millions of people around the globe to safeguard their lives and the lives of their families.
A constant focus on the properties and usage of marine lipids, and effective business partnerships focusing on innovation and distribution have made Lýsi what we are today – The World’s Leading Producer of Fish Oil.
In 2017 we began our journey into the US.
Two recent South Carolina college graduates have already started their own sales and distribution business.
Sean Edwards and Ross Kunmann have created Lysi US, which will serve as the exclusive American and Canadian distributor of fish oil products developed by Iceland-based Lysi. The two celebrated the launch of their company at a reception on September 19, 2017 at the Conway Innovation Center, a business incubator in Conway, South Carolina, U.S.A.
Edwards and Kunmann were students at Coastal Carolina University and graduated in August 2018. They were connected to Lysi through an initiative established a fellowship program at the school’s College of Business Administration and a CCU alumni association chapter in Iceland.
“I’m excited to be visiting my alma mater, and even more excited to introduce our globally adored brand to the U.S. market,” said Adolf Ólason, executive director of marketing and sales for Lysi’s commercial products. Ólason graduated from CCU in 1989.
LYSI US has already started market testing of fish oil products, which come in lemon and lemon-mint flavors. They’ve created an Instagram (@lysi_us) and Facebook (@LysiUnitedStates) account to promote their products, and they’re using an office at the innovation center, a public-private partnership located at the university, to execute the business plan they’ve developed.
“We are especially pleased to announce the launch of this unique new business, which is a special outcome of Coastal Carolina University’s ongoing partnership with our Icelandic alumni,” CCU President David A. DeCenzo said. “This firm, in the capable hands of two CCU student entrepreneurs, will bring particular value and impact to Conway, Horry County, and the rest of the country. We are especially grateful to Mr. Ólason and our Icelandic alumni for their desire to give back to their university and create real-world opportunities for students.”
Meet Our Team
“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.” – Patrick Lencioni
Hometown: Florence, SC
Favorite Quote: “Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.” – Patrick Lencioni
How I take Lysi: Omega-3 Smoothie- 1 banana, 10 blueberries, 1 cup almond milk, 10ml Lysi Cod Liver Oil (lemon-mint)
Favorite Entrepreneur: Gary Vaynerchuk
Favorite Movie: Inception
“The ones who are crazy enough to think that they can change the world, are the ones who do.” -Steve Jobs